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ESI appoints Mark Bains as Chief Financial Officer

BURNABY, BC, October 31, 2006 --- ESI Entertainment Systems Inc. (“ESI”) (TSX:ESY) a leading provider of secure payment processing services to the international online gaming industry, today announced the appointment of Mark Bains to the position of Chief Financial Officer.

"We are pleased that Mark decided to join the ESI team,” said Tony Greening Chairman and CEO of ESI Entertainment Systems. "Mark's international and public company expertise will play an important role as we continue to pursue the global commercialization of Citadel Commerce.”

Mr. Bains has held a number of progressively senior financial management positions including Chief Financial Officer and Executive Vice President of Catalytic Software. He had previously served as Chief Financial Officer for Wildseed Ltd. before it was acquired by AOL. Mr. Bains is a member of the Institute of Chartered Accountants of British Columbia.

About ESI Entertainment Systems Inc.
ESI Entertainment Systems Inc. is a public company traded on the Toronto Stock Exchange (TSX: ESY).  Its wholly owned subsidiary, Citadel Commerce Corp., is a leading provider of secure and efficient payment processing services to the international online gaming industry.

Forward Looking Information
This news release contains forward-looking statements concerning ESI Entertainment Systems Inc, which statements can be identified by the use of forward-looking terminology such as “expect”, “proposed”, “may”, “plan”, “intend”, “will”, “would” or the negative thereof or any other variations thereon or comparable terminology referring to future events or results. Forward-looking statements are statements about the future and are inherently uncertain, and the actual events or results could be materially different than those anticipated in those forward-looking statements as a result of numerous factors discussed more fully in the Company’s Final Prospectus dated March 22, 2006, Annual Information Form and elsewhere. These risks include risks related to revenue growth, operating results, industry growth, changes in regulation and legislation, products, technology, financing, competition, personnel and other factors affecting the Company and its business, any of which could cause actual events or results to vary materially from ESI’s anticipated future results. Forward-looking statements are based on beliefs, opinions and expectations of ESI’s management at the time they are made, and ESI does not assume any obligation to update its forward-looking statements if those beliefs, opinions or expectations, or other circumstances should change. The Toronto Stock Exchange does not accept responsibility for this press release.


ESI Entertainment Systems Inc.
Anthony Greening
Chief Executive Officer
Telephone: +1 604 299 6922
tgreening@esi.ca
www.esi.ca

Investor Relations:
David Feick
The Equicom Group
Telephone: +1 403 538 4787
dfeick@equicomgroup.com


 


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